Software and finance experts launch consultancy to deliver iplicit’s cloud accounting system

Joining Mark and Ian are several experienced former members of the UK team, specialising in business development, pre-sales, implementation, and project management. The consultancy continues its expansion, adding implementation consultants and technical resource focused on systems integration.

The founders selected iplicit as the optimal solution for medium-sized organisations transitioning from entry-level cloud software or outdated on-premises systems.

Ian Halliwell, CRO & Co-Founder, stated: “Mid-market organisations growing successfully and moving beyond entry-level accounting software require a new system that is cost-effective and quick to implement – and iplicit is the perfect fit. SoMax Finance brings together a team with extensive software and finance backgrounds, adding significant value to the iplicit ecosystem.”

Mark Pullen, CEO & Co-Founder, added: “With our experience of building a financial software company in the UK and achieving annual growth of over 100% for four years, we’ve assembled a great team that can help us get to market quickly and smoothly, implementing iplicit and helping the customer integrate it with other core systems they rely on.”

Launched in 2019, iplicit aims to disrupt the accounting software market similarly to how Netflix revolutionised the entertainment industry. iplicit has consistently achieved triple-digit growth annually and ranked 18th among British companies on the 2024 FT1000 list of Europe’s fastest-growing businesses.

Ian highlighted the appeal of iplicit, noting, “What attracted us to iplicit is its UK base. The team understands the UK market, with research and development conducted locally. Fast, relevant innovation is crucial in our ever-changing market, given the rapid evolution of regulatory and statutory requirements.”

He further noted, “Another key advantage of iplicit is its design for fast and easy implementation, eliminating the need for a large professional services team. iplicit is ideally suited to several vertical markets we specialise in, such as housing associations, many of which are preparing for digital transformation as their core systems approach end-of-life.”

Mark concluded, “Our ambitions for SoMax Finance align with iplicit’s growth aspirations. We are embarking on a growth journey together, forming a strategic relationship rather than just another partnership.”

Find out more

To find out how iplicit’s award-winning software can help resellers develop a valuable avenue of recurring revenue, get in touch to learn more. For more information about SoMax Finance, visit so-max.co.uk.